Forget what you learned in those management books. There’s really only one way to ensure that everyone on your team excels. Management books have it all wrong. They all try to tell you how to manage “people.” It’s impossible to manage “people”; it’s only possible to manage individuals. And because individuals differ from one another, […]
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Month: November 2012
The best way to get unstuck…
Don’t wait for the right answer and the golden path to present themselves. This is precisely why you’re stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way. The way to get unstuck is to […]
The curious imperative…
Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know. If you don’t know what a word means, look it up. If you’re meeting with someone, check them out in advance. If it sounds too good to be true, Google it before you forward it. If you don’t know what […]
Useful and believable promises…
That’s another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What’s promised is something we think is worth more than it costs and We believe you’re the best person to keep that promise. This applies to resumes, meetings and even the kid raking your lawn. If your […]