Most business focus only on one way to grow their businesses: get more customers. Usually this means expensive advertising campaigns that yield questionable results. They don’t do anything with the two other ways to grow a business, even though those ways are less expensive than getting new customers. And, by focusing on all of the […]
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Month: November 2013
The Rise of The Sovereign Individual…
The ongoing transformation is both good news and bad. The good news is that the Information Revolution will liberate individuals as never before.For the first time,those who can educate and motivate themselves will be almost entirely free to invent their own work and realize the full benefits of their own productivity. Genius are being unleashed,free […]
Are you an insider…?
Are you an insider…? Business leaders are finally realizing that their most powerful assets are not their buildings, bank accounts, or even their technologies. It’s their relationships with their audiences. Relationships are about intention and attitude; shared interests, experimentation and growth. But conventional wisdom resists attempts to develop a business concept, a “brand,” around an […]