When making a b2b sale, the instinct is always to get into the CEO’s office. If you can just get her to hear your pitch, to understand the value, to see why she should buy from or lease from or partner with or even buy you… that’s the holy grail. What do you think happens […]
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Year: 2013
True professionals don’t fear amateurs…
Professional farmers don’t begrudge the backyard gardener his tomato harvest. That’s silly. And talented mechanics certainly don’t mind the antics of the Car Talk guys (or their listeners). Sooner or later, if you need a real mechanic, you’ll find one, and if you don’t, well, that’s fine too. A few years ago, typesetting, wedding photography, […]
The power of zero spend..
Sometimes, boundaries help you make tough decisions. If you build your company with the policy that you’ll never run an ad, it makes it even more important that you build a remarkable product–you’ll never be tempted to compromise and try to make it up with hype. Same thing goes for organizations that refuse to pay […]