Don’t you love this time of year for thinking ahead and planning? You’ve got a year’s worth of vast, uncharted territory ahead of you. What will you do with it? Where do you want to be by the end of 2015? Goal setting (Physical,Financial,Career,Relationships,Investment,Business,Skills..) is so important to me that I cannot resist year-end […]
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Month: December 2014
Goals, strategy and tactics for change…
The Goal: Who are you trying to change? What observable actions will let you know you’ve succeeded? The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they’ve hesitated to do in the past (change)? The strategy isn’t the point, it’s the lever that […]
Digital is slippery…
When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When Coke gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in […]