It’s possible you work in an industry built on perfect. That you’re a scrub nurse in the Operation Room, or an air traffic controller or even in charge of compliance at a nuclear power plant. The rest of us, though, are rewarded for breaking things. Our job, the reason we have time to read […]
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Month: June 2015
Pain,Money and B2B selling…
When you sell to someone at a business, it’s worth remembering that the pain their problem is causing belongs to them, while the money they have to spend, doesn’t. Any time you can cure their pain in exchange for their boss’s (or the shareholder’s) money, that’s a compelling offer. The challenge is actually being […]