Fewer than 1% of our population works hard to divide us. To pit people against one another for their selfish aims. These are the pundits, divisive politicians, media companies and short-term trolls who have decided that schisms and fights are a good way to achieve their aims. But if everyone is demonizing the other, then […]
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Month: October 2018
Why even bother to think about strategy?
Theres confusion between tactics and strategy. Its easy to get tied up in semantic knots as you work to figure out the distinction. Its worth it, though, because strategy can save you when tactics fail. If a tactic fails, you should consider abandoning it. But that doesnt mean that theres something wrong with your strategy. […]
The moment of maximum leverage…
It’s the moment before it tips, that split second where a little effort can make a big difference. We wait for this. For the day when participating will truly pay off, for the mechanical advantage that gives us the most impact for our effort. It’s a myth. Maximum leverage is the result of commitment, of […]
Marketing Defined…
I think that any time reality doesn’t match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It’s sort of amazing, even to me, how much marketing colors the […]