Introduction
This high Impact Communications skills program is designed to help practitioners align communications strategy to organizational imperatives and move from focusing on tactics to developing and implementation communications strategy. It will take the practitioner along the journey from research and planning to Programme implementation while recognizing the importance of corporate communications in delivering on corporate objectives.
Additionally, it will demonstrate the importance of Measurement and Evaluation as key starting points for maximizing both strategies and tactics in corporate communications.
This training seminar will focus attention on:
- Aligning Communications and Organizational Goals
- Identifying and Strengthening Internal Gaps
- Implementation Strategy
- Measurement and Evaluation
- Designing the Next Iteration
Objectives
The objectives of this training Programme are:
- To sharpen the focus on Strategic Communications as a corporate enabler
- To refine the organizations Measurement and Evaluation Strategy
- To help participants tweak their Big Picture strategies.
- To provide an opportunity for skills upgrade where necessary
- To help participants re-position their Future Strategy and Implementation
At the end of thistraining, you will learn to:
- Recreate or Create your Communications Plan to focus on Strategic Communication
- Develop strategies which include a measurement and evaluation as key deliverables
- Align communications with the strategic priorities of the organization
- Review the latest thinking on Strategic Communications
Organisational Impact
Your company will benefit in the following ways:
- Strengthen internal and external alignment between strategy and communications
- Improve your ability to micro target your communications
- Achieve a greater understanding of measurable outcomes
- Improved decision making
Personal Impact
The personal benefits to be derived from attending this training Programme include the following:
- Greater understanding of how to align Strategic Communications to corporate objectives
- Greater comfort with Measurement and Evaluation as a corporate tool
- Improved understanding of how to target specific audiences and assess outcomes
- Improved ability to take advantage of cross functional communications objectives
Course Outline
DAY 1
Aligning Communications and Organizational Strategy
- Whats our WHY?
- Issues, Risks & Crisis Evaluation
- The Competitive/Conflicting Environment
- Integrating the Communications Spend
- Alignment of the Communications Strategy
DAY 2
Identifying and Strengthening Internal Gaps
- Rethinking the Internal Mandate
- Reducing the Gaps
- Cross Cutting Implementation Strategies
- The Communications Plan
- Taking Stock of Performance
DAY 3
Implementation Strategy
- Developing the Master Plan
- Matching Scenarios to Audiences
- Prototyping the Solutions
- The Socializing Process
- Audience Centered Engagement Strategies
DAY 4
Measurement and Evaluation
- Identifying the Needles to Move
- Back of the Envelope Evaluation
- Deep Dive Evaluation
- Strategy Driven by Feedback
- Assessing the Impact
DAY 5
Designing the Next Iteration
- Developing the Message Strategy
- Identifying an Adoption Strategy
- Aligning with Change Makers
- Building in Flexibility
- Key Take Aways
Dolphins Training & Consultants ltd
View Park Towers ,10th Fl ,Utalii Lane & L584-off UN Avenue, Gigiri.
P O Box 27859 00100 Nairobi, Kenya Tel +254-20-2211362/4/5 or 2211382
Cell:+254-700 086 219 / +254-712 636 404
training@dolphinsgroup.co.ke www.dolphinsgroup.co.ke
Your No.1 Corporate Training Partner DIT No./ 711
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