The Goal: Who are you trying to change? What observable actions will let you know you’ve succeeded? The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they’ve hesitated to do in the past (change)? The strategy isn’t the point, it’s the lever that […]
You are browsing archives for
Tag: 2015 staff training calender
Digital is slippery…
When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When Coke gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in […]
Here it is ; Three-step marketing ladder...
Probably worth reviewing at your next marketing meeting (or every marketing meeting)… There’s a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more. Awareness is sexy You don’t need to be known […]