That’s another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What’s promised is something we think is worth more than it costs and We believe you’re the best person to keep that promise. This applies to resumes, meetings and even the kid raking your lawn. If your […]
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Tag: Customer Care
Do the (extra) work…
Do the extra work not because you have to but because it’s a privilege. Get in early. Sweep the floor without being asked. Especially when it’s not your turn. Not because you want credit or reward. Because you can. The industrialist wants to suck everything out of you. Doing extra work as a cog in […]
Waiting for all the facts…
“I’m just going to wait until all the facts are in…” All the facts are never in. We don’t have all the facts on the sinking of the Titanic, on the efficacy of social media or on whether dogs make good house pets. We don’t have all the facts on hybrid tomatoes, global warming or […]
Thinking about supermodels…
Models are fairly generic placeholders, attractive men and women who anonymously walk down the runway at a fashion show or stand up for a photo shoot. It’s surprisingly unglamorous and isn’t particularly steady or financially rewarding. Supermodels, on the other hand, are a relatively recent innovation, and they are in a totally different (financial) category. […]
Slightly rewarded (slightly punished)…
For most of us, it’s not the big traps that mess us up, it’s the little ones. Every time I break stride and distract myself by checking my email (a hundred times in a bad day), I get a small reward. I get the satisfaction of starting and finishing a project, on time and for […]