Often we consider an opportunity based on how easy it is. The problem with this analysis is that if it’s easy, it’s often not worth doing. It’s easy to start a blog, but of course, starting a blog doesn’t really deliver a lot of value. Posting 4,100 blog posts in a row, though, isn’t […]
You are browsing archives for
Tag: Public Image
The overwhelming fear of being wrong…
She didn’t vote because she was afraid her candidate would lose. He complains that the blog is being published too often and doesn’t want to read some of the posts if he’s not going to be able to keep up with all of them. They don’t want to buy insurance for their business because the […]
Which of the four are getting in the way...
You don’t know what to do You don’t know how to do it You don’t have the authority or the resources to do it You’re afraid Once you figure out what’s getting in the way, it’s far easier to find the answer (or decide to work on a different problem). Stuck is a state of […]
Caring…
No organization cares about you. Organizations aren’t capable of this. Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact. People, on the other hand, are perfectly capable of caring. It’s part of being a human. It’s only when […]
Just imagine how much you’d get done….
…if you stopped actively sabotaging your own work. We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.
Brand exceptionalism…
Your brand is your favorite. After all, it’s yours. You understand it, you helped build it, you’re obsessed with the nuance behind it. Your organization’s actions make sense to you, you sat in the room as they were being argued about… you might even have helped make some of the decisions. So, your brand doesn’t […]
The $20,000 phone call…
When a homeowner decides to put his house on sale and calls a broker… When he calls the moving company… When a family arrives in town and calls someone recommended as the family doctor… When a wealthy couple calls their favorite fancy restaurant looking for a reservation… Go down the list. Stockbrokers, even hairdressers. And […]
The flip side..
It’s impossible to have a coin with only one side. You can’t have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can’t have success unless you’re prepared to have failure. As soon as you say, “failure is not an option,” you’ve just said, “innovation is not an […]