Don’t you love this time of year for thinking ahead and planning? You’ve got a year’s worth of vast, uncharted territory ahead of you. What will you do with it? Where do you want to be by the end of 2015? Goal setting (Physical,Financial,Career,Relationships,Investment,Business,Skills..) is so important to me that I cannot resist year-end […]
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Tag: training calender 2015
Goals, strategy and tactics for change…
The Goal: Who are you trying to change? What observable actions will let you know you’ve succeeded? The Strategy: What are the emotions you can amplify, the connections you can make that will cause someone to do something they’ve hesitated to do in the past (change)? The strategy isn’t the point, it’s the lever that […]
Digital is slippery…
When you build a building, it stays around for a long time. When you invest and staff a factory, it’s something significant, and it lasts. When Coke gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in […]
Here it is ; Three-step marketing ladder...
Probably worth reviewing at your next marketing meeting (or every marketing meeting)… There’s a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more. Awareness is sexy You don’t need to be known […]
Wishing vs. doing…
Wishing vs. doing By giving people more ways to speak up and more tools to take action, we keep decreasing the gap between what we wish for and what we can do about it. If you’re not willing to do anything about it, best not to waste the energy wishing about it.