Many brands want deep and long-lasting relationships with their customers. Social media makes these interactions even more likely, because it encourages customers to speak up and to connect. The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship. […]
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The difference between hiring and recrui...
Bob wonders if there’s a difference. I’m pretty sure there is. Hiring is what you do when you let the world know that you’re accepting applications from people looking for a job. Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they’re doing and […]