Tag: what customers want

  If you haven’t announced a date, you’re not serious. Pick a date. It can be far in the future. Too far, and we’ll all know that you’re merely stalling. A real date, a date we can live with and a date you can deliver on. If your project can’t pass this incredibly simple test, […]

  Here is how to Get rich (really quick) Enrich your world by creating value for others. Enrich your health by walking twenty minutes a day. Enrich your community by contributing to someone, without keeping score. Enrich your relationships by saying what needs to be said. Enrich your standing by trusting someone else. Enrich your […]

Alas, this is the wrong question. The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters. No, the right question is, “How do I dance with the fear?” Fear is not the enemy. Paralysis is […]

  What if, in some sort of sci-fi solar flare cataclysm, it was impossible for humans to have more kids? No more babies. How would we treat the last generation? Would we say to the youngest student on Earth, “sorry the school is really run-down and crowded and poorly staffed, but we don’t want to […]

  The rotten fish problem On the first day, all the fish at the fish stall are fresh. Some sell, some don’t. The second day, the sold fish are replaced by newer, fresher fish. The unsold fish remains, even though it isn’t so attractive. By the third day, of course, the unsold fish is noticably […]

Ladies and gentlemen . . . the Beatles!” 50 years ago this month, 4 Liverpudlians rocked the American nation. Their shocking performance on “The Ed Sullivan Show” was seen by one in three Americans. And that novel picture transformed countless lives. It inspired young Robert Cray to buy his first guitar. It showed Billy Joel […]

Money’s pretty new. Before that, we traded. My corn for your milk. The trade enriches both of us, and it’s simple. Money, of course, makes a whole bunch of other transactions possible. Maybe I don’t need your milk, but I can take your money and use it to buy something I do need, from someone […]

Take a look at your office. It’s a box. Your computer? Another box. You leave work and climb into a motorized box. Then you drive home to another, more expensive box. Once settled in, you grab something to eat from a refrigerated box. And eventually you plop down in front of a mesmerizing box. Do […]

  There’s a better way to peel a banana. The process is frustration-free and prevents bruising. It even takes those stringy things off of the fruit. Try it. Instead of bending and twisting and eventually tearing the stem with your teeth. Hold the banana stem facing down. Now gently pinch the very top of the […]

  Don’t be too timid and squeamish about your actions.All life is an experiment.The more experiments you make,the better- Ralph Waldo Emerson One of the most common complaints of today’s executives is this;The people they supervise hate to make changes though they are constantly being required to in this highly competitive business environment.The executives then […]

  When was the last time you went to a supermarket and watched customers look at your product?when was the last time you were a mystery shopper for your own products or service? If managers would call their own customer services lines and have to wait forever,trapped in “voice mail jail” those truly committed to […]