If you cant answer that six-word question, youre selling a commodity.
Organizations dont buy things, people do. And people at companies arent spending their own money, so this is the only question on the table.
A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what theyre paying for.
When was the last time you tried something new? Go out of your way to expose yourself to new things and it will totally change the way you live your life. Dont believe us? Try at least one new thing every single day for a month and see what happens. Its a challenge we encourage […]
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Willpower is overrated. If you want to eat healthier, dont work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. […]
