If you cant answer that six-word question, youre selling a commodity.
Organizations dont buy things, people do. And people at companies arent spending their own money, so this is the only question on the table.
A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what theyre paying for.
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Do you ever wish that there were more hours in the day? A few more hours would give you a bit of extra time to get things done that you dont have time for. Well you cant change time, but you can get more done in less time if you focus on how to effectively […]
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