Site icon

What will I tell my boss?

Dolphins_Training

If you cant answer that six-word question, youre selling a commodity.

Organizations dont buy things, people do. And people at companies arent spending their own money, so this is the only question on the table.

A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what theyre paying for.

Exit mobile version